Taehyun Suh Doctoral Student Faculty
Education
B.S. in Economics, University of Wisconsin, M.S. in Marketing, Yonsei University
Expertise & Research Interests
- Consumer Behavior
- Revenue Management
- Luxury
- Option Framing
Career Highlights
Brings experience from a variety of fields ranging from microeconomics to quantitative marketing as well as industry experience in marketing consulting and competitive intelligence. Currently researching the effects of option framing on purchase behavior in the hotel industry.