Education
BS in Hotel Administration, Cornell University; MBA, MS, Corpus Christi State University; Ph.D. in Marketing, Texas A&M University. CHE.

Expertise & Research Interests

• Customer Loyalty
• Consumer Behavior
• Marketing Strategy
• Casino Player Behavior

Career Highlights
Co-author of Marketing for Hospitality and Tourism, the leading hospitality-marketing textbook in the world currently published in nine languages; three-time recipient of CHRIE's (Council on Hotel, Restaurant and Institutional Education) Wiley Research Award, which recognizes lifetime research achievements in hospitality; industry experience in food & beverage sector, including owner/operator for 15 years of Theodore Zinck's in downtown Dallas; taught at Bond University in Australia, University of Nevada, Las Vegas and Del Mar College, as well as Hilton College where he served as an assistant professor from 1980 to 1990 before becoming dean in 2003; presented marketing courses and seminars around the world and published more than 100 articles on marketing.